Custom stubby holders are one of the best-value fundraising and merchandise items available to Australian sports clubs. They’re affordable to produce, easy to sell at a healthy markup, and members genuinely keep and use them for years. This guide covers the benefits, the numbers, and how to get an order started with Stubbysonline. No design experience needed.
Running a sports club in Australia takes a lot more than just turning up to training. There are fees to collect, equipment to buy, grounds to maintain, and travel costs to cover. Finding the money for all of it is a constant challenge for club committees across the country.
Most fundraising ideas take time and effort. A trivia night needs an MC, a sausage sizzle needs a roster, a raffle needs prizes. All of that before you’ve made a single dollar.
Custom stubby holders are different. You place one order, and then you’ve got merchandise your members actually want to buy. No event to organise. No volunteer roster to manage. Just quality, branded product that sells itself.
Here’s why sporting clubs across Australia keep coming back to them.
Why Are Custom Stubby Holders Such Good Fundraising Merch?
Custom stubby holders are the best-value fundraising merchandise option for Australian sports clubs because they’re cheap to produce in bulk, sell easily at a healthy markup, and stay in use for years. Unlike raffle tickets or one-night event revenue, a stubby holder keeps working for your club every time a member uses it.
The maths are simple. Order in bulk, pay a low per-unit cost, sell at a price your members are happy with, and pocket the difference. There’s no event cost, no venue hire, no volunteer burnout. Just a straightforward margin on a product people genuinely want.
Compare that to a sausage sizzle, which requires food prep, a roster, a permit, and a lot of tomato sauce. A stubby holder order takes one conversation with the Stubbysonline team.
What’s the Profit Margin on Custom Stubby Holders?
A sports club can produce custom stubby holders at a low per-unit cost and sell them for $10–$15 each, generating a healthy profit margin on every unit sold. The larger the order, the lower the per-unit cost and the higher the return.
Even at modest quantities, clubs can generate several hundred dollars of profit from a single order. And unlike most fundraising events, there’s no overhead cost eating into the margin.
Note: Visit the pricing page or get in touch with the team to get exact per-unit costs for your quantity and style before building your club’s numbers.
Five Ways Sports Clubs Use Custom Stubby Holders
There’s more than one way to use a stubby holder order. The most successful clubs tend to use them across a few different touchpoints throughout the season rather than just a one-off sale.
- Fundraising merchandise sales. The most common use. Clubs order a run of branded stubby holders and sell them to members, parents, and supporters at a markup. Works well at registration days, training nights, and club events. No event required — just a table, a box of stubbies, and a float.
- Presentation night giveaways. End-of-season presentation nights are one of the highlights of the sporting calendar. A branded stubby holder makes a practical and memorable keepsake for every player and volunteer. Far more useful than a plastic trophy that collects dust.
- Canteen and bar merchandise. If your club has a canteen or a bar, branded stubby holders are a natural add-on sale. Members who come in for a cold one are exactly the kind of people who’ll grab a stubby holder while they’re there. Keep a stack behind the counter, and they’ll sell themselves.
- Event giveaways and raffle prizes. A set of branded stubby holders makes a great raffle prize bundle, or a takeaway gift at a club open day, trivia night, or pre-season event. They add value to any event without adding much cost.
- Sponsorship integration. Clubs with sponsors can work a sponsor’s logo into the stubby holder design alongside the club branding. It’s a genuine, tangible deliverable for a sponsor: their logo on a product that gets used at every barbecue, footy match, and club event. That’s ongoing visibility that a banner on a fence can’t match.
Why Do Members Actually Keep Them?
Members keep custom stubby holders because they’re genuinely useful, not just branded clutter. A good neoprene stubby holder keeps drinks cold, fits in a bag, and gets pulled out at every outdoor event for years. The club logo isn’t just decoration — it’s on something people reach for every time they crack open a cold one.
Think about the alternatives. A pen with a club logo gets lost. A keyring ends up in a drawer. A sticker peels off. A stubby holder made from quality 5mm neoprene, stitched, not glued, sits in the fridge door or the esky and gets used at every barbecue, match day, and backyard get-together.
Every time a member uses it, your club’s name and colours are at the forefront of their mind. And every time a non-member spots it at a barbecue or a beach day, that’s free advertising you didn’t have to pay for.
That kind of ongoing visibility is hard to put a number on, but it’s real.
What Should a Sports Club Put on Its Stubby Holder?
The best club stubby holder designs are clean, bold, and instantly recognisable. Stick to your club’s core branding: logo, club name, team colours, and optionally the season year. A simple design reads clearly from a distance and looks great on neoprene.
Here are a few ideas that work well for clubs:
- Logo + club name + year — clean and timeless, works for any sport
- Logo + “Season Merch Year” — signals it’s a limited run, creates urgency
- Logo + sponsor logo — delivers value to sponsors and members at once
- Player name personalisation — popular for presentation night orders; individual names make a genuinely personal keepsake
- Premiership Group Photo — celebrate your end-of-season with a souvenir.
The team can help you work out a design that suits your club’s brand. Read our full guide on how to design your own stubby holder for more detail on the process.
How Many Stubby Holders Should Your Club Order?
Order enough to cover your likely sales plus a small buffer — typically your active member count plus 10–20% extra. For a club with 80 members, an order of 100 is a safe starting point. Per-unit costs drop as quantities increase, so ordering more improves your margin on every single unit.
A few things to think about before you place your order:
Who are you selling to? Members only, or members plus parents and supporters? The latter can meaningfully increase your likely sales volume.
How are you selling them? At a single event, or across the whole season? A longer selling window means you can afford a larger initial order.
Are you doing multiple uses? If you’re selling some, using some as presentation night gifts, and keeping some for raffle prizes, factor all three into your order.
Check the Stubbysonline pricing page for a full breakdown of quantities and costs. If you’re not sure what’s right for your club, just get in touch with the team and they’ll help you work it out.
How Do You Get a Club Order Started?
Getting a club order started is straightforward. Just contact the team with a few basics: what style you’re after, roughly how many you need, your club’s logo and colours, and what you’d like on the design. The team takes it from there.
Once the design details are locked in, you’ll receive a digital proof within one business day. You’ll see exactly how the holder looks before anything goes to print. If you want changes, just ask. Nothing is produced until you’re happy.
All holders are printed and manufactured at the Sports Centre factory right here in Adelaide. Every holder is made from quality 5mm neoprene, stitched to last, and delivered Australia-wide. Check the delivery and shipping policy for timeframes, and make sure you allow enough lead time if you have a specific event date in mind.
Ready to Get Your Club’s Order Started?
If your club is looking for a fundraising option that doesn’t require a roster of volunteers, a venue booking, or a stack of admin, custom stubby holders are worth serious consideration. They’re practical, they sell well, they carry your brand for years, and the margin is strong.
Clubs across Australia use them every season for exactly this reason. They’re genuinely one of the best-value items on the market for grassroots sports clubs.
Get in touch with the Stubbysonline team, check out pricing and styles, or browse existing designs for inspiration. We’d love to help your club make something great.
Frequently Asked Questions
Are custom stubby holders a good fundraiser for sports clubs?
Yes. Custom stubby holders are one of the most practical and profitable fundraising merchandise options for Australian sports clubs. They’re low-cost to produce in bulk, easy to sell at a healthy markup, and members keep and use them for years. Unlike event-based fundraising, there’s no overhead cost and no volunteer roster required.
How much profit can a sports club make selling custom stubby holders?
It depends on the quantity ordered and the sale price. The per-unit production cost drops with larger orders, and clubs typically sell at $10–$15 each. Visit the Stubbysonline pricing page for current per-unit costs, or contact the team for a quote based on your club’s specific quantity and style.
How long does it take to get a club order made and delivered?
Allow at least a week from first contact to delivery, covering design, proof approval, production, and shipping. If your club has a specific event date, let the team know upfront so they can confirm the timeline. Check the delivery and shipping policy for more details.
What should a sports club put on their stubby holder design?
The most popular club designs include the club logo, club name, team colours, and optionally the season year or a sponsor logo. Individual player names can also be added for presentation night orders. The Stubbysonline team can help you develop a design — you don’t need a finished artwork file or a graphic designer to get started.
Can we get stubby holders printed with our club logo and colours?
Yes, absolutely. Stubbysonline uses full-colour sublimation printing, which means your logo, club colours, and design elements reproduce clearly and vividly on neoprene. Just get in touch with the team with your logo file and colour details, and they’ll take care of the rest.